Maison MIHARA YASUHIRO AW23/24
Eponymous brand Maison MIHARA YASUHIRO continues to turn heads each and every season.
Toying with the principles of fakes and rip-offs, designer Mihara Yasuhiro playfully explores the unconventional and the unorthodox as he melts what seems to be classics and staples and changes them to the point of dysmorphia.
This signature style has generated the Japanese-based visionary a cult-like following, and he continues to break boundaries with every collection. The most recent showcase of his AW23/24 collection is no different.
Founded in 1997, since its emergence the brand has become undeniably one of the most intriguing due to its design DNA. From footwear to apparel, Maison MIHARA YASUHIRO defines a unique dialect with fashion, and whilst being both confusing yet never misunderstood, the fashion label has become a beacon of innovation in the industry.
Bold shapes, exaggerated silhouettes, distressed textiles, and unique patterning is sprawling across this entire editorial. Both an empowering collection as well as a rebellious one, what can be seen throughout is a love letter to Yasuhiro’s design evolution; taking what is known to be a normal, everyday staple such as a cardigan, bomber jacket, or skirt, and galvanising them with raw and jagged conceptuality to the point of garment metamorphosis. Now, as they have been transformed by the hands of the exceptional team at Maison MIHARA YASUHIRO, they are neither a staple nor a standout piece, but something new entirely.
With strong notes of imitation, but never verging on copying, Maison MIHARA YASUHIRO AW23/24 continues its dedication towards irony. Never afraid to push buttons, designer Mihara Yasuhiro is known to skew other brands in a mocking statement towards the fashion industry's originality. Here it is only further exemplified with the full collection even going so far as to skew his own sneakers, creating an almost ‘copy of a copy’. It’s through this further narrative and depth that his brands become a playful character whilst also being incredibly refined.
