A brand written about at lengths in regards to its ties to 90”s hip-hop and street culture, but seldom mentioned for its technical excellence and legacy

There’s much more to the Gore-Tex brand than what’s perceived and known, the brand runs far beyond being the holy grail of all things waterproof.

Founded in 2016 by Max Vallot and Tom Daly, the label completely dismembers the notion and perceived limitations surrounding performance eyewear.

This introduction into Arc’teryx is the first part of an ongoing series that examines functional wear

We interviewed the creative masterminds both behind the brand as well as the collaborative partners, WWWESH STUDIOS to get a more in-depth and insightful look behind the designs and processes that form (s)Hell Burn®.